AsianFin--The European Union opened proceedings against ByteDance's TikTok on Monday and issued a warning to potentially suspend its recently introduced TikTok Lite rewards program, which allows users to accumulate points for liking content or inviting friends to the app.
The European Commission announced that TikTok had 24 hours to provide a risk assessment report for TikTok Lite or face penalties. Additionally, the social media platform was granted until May 3 to supply further requested details.
The commission expressed concerns that TikTok Lite's "Task and Reward Program" had been launched "without prior diligent assessment of the risks it entails, in particular those related to the addictive effect of the platforms."